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We Might As Well Win: On the Road to Success with the Mastermind Behind a Record-Setting Eight Tour de France Victories | 
 enlarge | Authors: Johan Bruyneel, Bill Strickland
Creator: Lance Armstrong
Publisher: Houghton Mifflin
Category: EBooks
List Price: $25.00
Buy New: $9.99
You Save: $15.01 (60%)
Rating:  24 reviews
Sales Rank: 4602
Format: Kindle Book
Media: Kindle Edition
Edition: 1
Number Of Items: 1
Pages: 240
Dewey Decimal Number: 796.620944
ASIN: B001JAH7XS
Publication Date: June 4, 2008
Availability: Usually ships in 24 hours
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Product Description
On the tour and inside the mind of Johan Bruyneel, the winningest team leader in cycling history and the mastermind behind the success of the world's most celebrated champion, Lance Armstrong
Johan Bruyneel knows what it takes to win. In 1998, this calculating Belgian and former professional cyclist looked a struggling rider and cancer survivor in the eye and said, "Look, if we're going to ride the Tour, we might as well win." In that powerful phrase a dynasty was born. With Bruyneel as his team director, Lance Armstrong seized a record seven straight Tour de France victories. In the meantime, Bruyneel innovated the sport of cycling and went on to prove he could win without his superstar -- in 2007 he took the Tour de France title with a young new team and a lot of nerve, sealing his place in sports history forever.
We Might as Well Win takes readers behind the scenes of this amazing nine-year journey through the Alps and the Pyrenees, revealing a radical recipe for winning that readers can adapt from the bike to the boardroom to life. We witness Bruyneel's near-death crash and comeback as a rider. We are privy to the many ways he and Armstrong outsmarted their opponents. We listen in on the team's race radios to hear the secret strategies that inspire greatness from a disparate team. We learn how to make sure "not winning" isn't the same as "losing" as Bruyneel struggles to prove himself -- post-Armstrong -- with new riders, new strategies, and skeptics around every corner.
Whether mounting a difficult climb, or managing a team of thirty riders and forty support staff from a miniature car hurtling along narrow European roads, or looking a future legend in the eye and willing him to believe, Bruyneel is, and has always been, the consummate winner. Readers will relish this inside tour.
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| Customer Reviews: Read 19 more reviews...
Great read! December 29, 2008
I expected this book to be pretty good, but it exceeded my expectations. It is a very enjoyable, well written, and a quick read. I wish it were twice as long. If you followed the Postal and Discovery Channel teams in years past, you will definitely love this book. Many good stories and insights.
Bike Racing - Behind the scenes December 27, 2008
I have been reading a lot about the Tour de France lately and have a few more books coming up as well. I found this book to be very interesting. You get to know a lot about what goes on besides just pedaling as fast as possible down the road and up and down the mountains. A 5 star book when rated by me.
 Enjoyable October 10, 2008
Book is an easy read, with some really enjoyable stories. I particularly liked hearing the bike racing strategy behind many of the great TDF moments I witnessed on TV.
A great read for anyone interested in competitive sports October 1, 2008
Johan Bruyneel reveals some of the thinking and psychology that went into creating one of the greatest sporting dynasties of the modern era. This book dwelves into the mindset of a champion - both of the athlete, Lance Armstrong, and of his sporting director, Johan himself. The narrative is delightfully sprinkled with tales both from the Armstrong - U.S. Postal/Discovery Team era and from Bruyneel's own racing past. Although this short book is sparse on detail, it is an entertaining read and will leave you wanting for more.
Good "Business of Sports" Story September 11, 2008
Do you like to read about leadership in competition? This is an excellent story of how accepting one's own limitation combined with relentless pursuit of a greater goal than one's self will lead to success. Of course this success only comes with the acceptance (and enjoyment) of countless, repetitive struggling efforts to improve. If you aspire to improving your competitiveness, be it professional or at the local amateur level, than this story will be a role model for you.
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