Advertising Now. Online (French, German, Italian, Portuguese and Spanish Edition) | 
 enlarge | Creator: Julius Wiedemann
Publisher: Taschen
Category: Book
List Price: $39.99
Buy New: $26.39
You Save: $13.60 (34%)
New (29) Used (14) from $19.87
Rating:  2 reviews
Sales Rank: 220127
Format: Illustrated
Media: Turtleback
Edition: Pap/DVD
Number Of Items: 1
Pages: 448
Shipping Weight (lbs): 4
Dimensions (in): 10 x 7.7 x 1.4
ISBN: 3822849561
Dewey Decimal Number: 658.872
EAN: 9783822849569
ASIN: 3822849561
Publication Date: October 1, 2006
Availability: Usually ships in 24 hours
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Product Description
Ads in cyberspace: the best campaigns on the web today This second installment in TASCHENs advertising series joins Advertising Now! Print and the forthcoming Advertising Now! Films to provide a complete study of commercial communication in the world today. Divided into chapters by subject (from food and beverage to electronics, clothing, and more), this tome examines the most effective and important online ad campaigns by exploring the work of the globes top award-winning agencies, including DM9, Tribal DDB, OgilvyOne, LOWE Tesch, and 2020 London. With each chapter containing an article from one of the agencies, youll learn not only what the biggest campaigns are, but also what it takes to create them. From Nike to Coca Cola, FIFA, and the WWF, these are the ads that are defining the face of online advertising.
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| Customer Reviews:
 Advertising Book March 18, 2008
1 out of 2 found this review helpful
Its an incredible reference. I recommend that book to everyone with an opened mind, bcs its is the new world for an advertising.
 An expensive but great gift for advertising addicts January 24, 2008
2 out of 3 found this review helpful
a bit long winded. but some great interviews and copy. makes for a great coffee table book.
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